Understanding the Now - The Role of Data in Adaptive Organizations

"...The ability to collect, store, and process large volumes of data doesn’t confer advantage by default. It’s still common to fixate on the wrong questions and fail to recover quickly when mistakes are made. To accelerate organizational learning with data, we need to think carefully about our objectives and have realistic expectations about what insights we can derive from measurement and analysis..."

https://www.linkedin.com/pulse/20141120040635-1941208-understanding-the-...