Bayesian Analysis

A Hidden Markov Model of Customer Relationship Dynamics: DSA ADS Course - 2023

DSA ADS Course - 2023

This DSA ADS course is part of a series of courses that demonstrate how to use applied data science with high performance compute and high quality data to optimize decision making in real world scenarios.

Discuss enabling marketers to dynamically segment their customer base and to examine methods by which the firm can alter long-term buying behavior.

Discuss dynamics of customer relationships using typical transaction data.